Design, Branding and Creative Direction

Creative Direction of Just Bare ChickenĀ 

I led a team that created the packaging and social for Just Bare Chicken. JBC became a huge viral success, gaining overĀ 4 million organic postings and likes on Instagram, TikTok and Facebook. This is all without hiring Influencers. We then hired influencers to further promote, gaining an additional 5M+ views. Our Packaging is now carried at all Costco locations.

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