Design, Branding and Creative Direction

Creative Direction of Just Bare Chicken 

I led a team that created the packaging and social for Just Bare Chicken. JBC became a huge viral success, gaining over 4 million organic postings and likes on Instagram, TikTok and Facebook. This is all without hiring Influencers. We then hired influencers to further promote, gaining an additional 5M+ views. Our Packaging is now carried at all Costco locations.


Design Projects

  • Creative Direction at Pilgrims Chicken. New branded look to Just BARE Chicken packaging.
  • Creative Direction for Product Campaign
  • Creative Direction for Product Campaign - Online Ads
  • Creative Direction for Product Campaign - Sales Pieces
  • Product Innovation - Mock-up
  • Creative Direction for Product Campaign - OOH Content
  • Creative Direction for Product Campaign - Amazon Content
  • Creative Direction for Product Campaign - Amazon Content
  • Creative Direction for Product Campaign - Digital Content
  • Creative Direction at Pilgrims Chicken. Created 2 brand new websites in 2018 making a Global and Branded presence.
  • Creative Direction at Pilgrims Chicken. Just BARE Chicken is our premium branded product. A micro site for the campaign.
  • Creative Direction at Pilgrims Chicken. Just BARE Chicken and Gold'n Plump Chicken are two of our brands.
  • Creative Direction at Pilgrims Chicken. New branded look to Gold'n Plump Chicken packaging.
  • Creative Direction and also Design work on Labels and Packaging for over 300 SKUs
  • Publications and Literature Design
  • Creation of Magazine and digital ads in the US, Mexico and Brazil
  • Complete branding for 1600 employee company - Signage, wearables
  • Complete branding for 1600 employee company
  • Complete branding for 1600 employee company - Trade show banners, materials, and signage
  • Complete branding for 1600 employee company - Catalogs and literature
  • Complete branding for 1600 employee company - Trade show banners, materials, and signage
  • Branding and Creative Direction for National Sales Meetings
  • Branding and Creative Direction for National Sales Meetings
  • Branding and Creative Direction for National Sales Meetings
  • Signage and promotional work for Camp Bow Wow
  • Logo and Branding/publications for Capital Roofing
  • Logo and Branding/publications for Capital Roofing
  • Logo and Branding/publications for Capital Roofing
  • Logo and Branding/publications for Capital Roofing
  • Promotional work for Animal House Rescue
  • Sales Brochures
  • Social Content Creation